Read Our Story
What led you into the roofing business, and what made you decide to build your own company?
I got into roofing long before I ever knew it would become a business. Roofing was survival first. I started learning construction work around nine years old with my father and uncle. Back then, you didn’t sit around talking about “career paths.” You learned how to work, how to sweat, how to finish what you started, and how to provide. Roofing taught me discipline before the Army ever did. It taught me that if you cut corners, water finds them every single time. Life works the same way. With the roofing industry being so crooked and cutthroat, the only way to truly make a difference was to start my own company and make the changes that really mattered, honesty, quality over quantity, helping people not hurting them.
After the military and after years of working for other companies, I realized something was missing in the industry. Too many companies were built around speed, pressure, insurance money, and sales gimmicks instead of honesty and craftsmanship. I got tired of watching homeowners get treated like claim numbers instead of families investing in their homes. That’s when I decided to build my own company — one centered around integrity, education, and relationships instead of chasing quick money.
What's the story behind the name "Four Families Roofing"?
The name "Four Families Roofing" comes from my four children. My son, Riley, has Aspergers. He is high functioning. So it's personal. I’m building this company for him to always have a place to work, surrounded by great, honest hardworking men and women to protect him when I'm gone. It will also support my other children and the families that work here. When we work on a roof, we are protecting a family’s home, memories, security, and future. The company started with the belief that honest families could work together, support one another, and build something bigger than themselves. Over time, that meaning expanded. Now it represents every family connected to this company — our customers, employees, subcontractors, and our own homes. We are all tied together under one roof, so to speak.
Was there a specific moment when you realized the business was becoming something bigger than just a job?
There was a moment when I realized this business was becoming bigger than just a job. It was after customers started calling us not only for roofing work, but for advice, guidance, and trust. When people begin recommending you to their parents, their church family, or their children, that changes things. Anybody can sell a roof. Trust is harder to earn. I realized we were building a reputation, not just installing shingles. We are creating relationships and serving our community and surrounding counties.
What was your occupation in the Army, and when did you serve?
My military background and my faith shape everything about the way I run this company. I served in the United States Army during Operation Desert Shield, Desert Storm, Operation Enduring Freedom, and Operation Iraqi Freedom. I finished my military career as a Staff Sergeant after being medically discharged in 2004. The Army taught me leadership under pressure, accountability, discipline, and loyalty to the people beside you. It also taught me that titles mean nothing if you won’t sacrifice alongside your team.
You openly lead with both your military background and your faith. How have those experiences shaped the way you run the company and serve customers?
Faith changed the deeper part of me. War can harden a man. Faith reminds me not to stay hardened. I try to lead this company with honesty, compassion, and fairness while still maintaining standards and accountability. I believe your handshake should still mean something. I believe people deserve truth even when it’s uncomfortable. We don’t pressure homeowners. We educate them. That matters to me. I deal with anger issues from war, but being a part of the Men’s Prayer Group at Holly Springs Baptist Church has helped me greatly. My faith and those men I get to pray with every Saturday morning is a wonderful blessing. One I’m not sure I deserve, but am blessed to be a part of it.
What are some lessons from your Army years that still guide you in business today?
Some lessons from the Army still guide me daily. Attention to detail saves lives in combat — and in roofing, attention to detail protects homes and families. Another lesson is simple: never ask your team to do something you won’t do yourself. Leadership is not standing on the porch pointing. Leadership is climbing the ladder first. I also learned that panic spreads fast, but calm leadership spreads faster. In difficult moments, people look to the person in charge. Your composure becomes contagious.
What do you believe makes Four Families Roofing different from other companies?
What makes Four Families Roofing different is that we genuinely care about doing things correctly, even when nobody is watching. We focus heavily on complete roofing systems, ventilation, code compliance, manufacturer specifications, and protecting homeowners from shortcuts. We use technology like drone inspections to avoid unnecessary damage and improve safety. We spend more time educating customers than selling them. A roof is not cheap, and homeowners deserve to understand exactly what they are paying for.
What has been the hardest season for the company so far — and what helped you push through it?
The hardest season for this company has honestly been managing growth while protecting culture. Growth sounds exciting until you realize growth exposes every weakness in leadership, systems, staffing, and trust. There have been seasons where the stress was heavy — financially, mentally, and personally. Between the economy, storms, insurance battles, employee struggles, and my own health issues, there were times it felt like carrying a roof uphill in a hurricane. What pushed me through was faith, my family, and refusing to quit. I’ve survived war zones. A business storm wasn’t going to bury me.
You’ve built a team that includes some very honest employees. How did these connection come about, and what do they bring to the company culture?
Each employee became part of the company through relationship and trust. In business, skills matter, but character matters more. Each employee brings experience, personality, and the ability to connect with people in a real way. An honest way. Culture is important here. We want people who understand teamwork, loyalty, accountability, and taking care of customers the right way. A company becomes the personality of the people inside it, and every strong team needs people who can lead, communicate, and steady the ship when things get rough.
What does success look like to you now compared to when you first started?
Success looks very different to me now than it did when I first started. Early on, success looked like survival — paying bills, keeping crews busy, landing jobs, and trying to build momentum. Now, success looks more like legacy. It’s about building something my children can be proud of. It’s about creating opportunities for other families. It’s about reputation. Anybody can make money for a season. Building trust and relationships that lasts decades is harder.
Is there anything people often misunderstand about you or the business — or something you wish more people knew about Four Families Roofing?
I think one thing people misunderstand about me is that because I’m direct, honest, intense, and disciplined, they sometimes assume I lack compassion. Truthfully, I care deeply about people. Probably too deeply at times. I’ve seen enough death, loss, and struggle to know life is fragile. That perspective changes how you look at people. As for the company, I wish more people understood that we are not trying to be the biggest roofing company. We are trying to be one of the most trusted. There’s a difference. One chases volume. The other protects reputation.
At the end of the day, roofs are temporary. People are not. Long after the shingles age out and the storms pass, your name is what remains standing. This will be remembered for many years after a roof wears out. If I leave my kids a good name, I feel like I’ve accomplished my goal as a father.
